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Control number:
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ocn156975310
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ISBN:
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9781422117354
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ISBN:
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1422117359
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Local control number:
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(OCoLC)156975310 (OCoLC)154794580
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Author:
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Quelch, John A.
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Title:
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Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.
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Imprint:
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Boston, Mass. : Harvard Business Press, c2007.
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Physical description:
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viii, 331 p. ; 25 cm.
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Contents:
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Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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Held by:
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NYSL
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Subject:
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Marketing.
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Subject:
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Democracy.
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Subject:
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Marketing. gtt
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Subject:
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Consumentengedrag gtt
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Subject:
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Tevredenheid gtt
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Added entry:
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Jocz, Katherine E.
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Call number:
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658.8 Q387 208-3316
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